Apply the cleanser
Start by applying the desired amount of Authentic Beauty Concept Hydrate Cleanser to damp hair. Distribute the shampoo evenly through your hair and scalp.

Massage in
Gently massage the shampoo into your scalp and hair, ensuring it penetrates thoroughly for a thorough cleansing and hydration.

Let it soak in
Leave the cleanser on for a few minutes to allow the moisturizing ingredients to be optimally absorbed, which promotes the elasticity and resilience of the hair.

Rinse thoroughly
Rinse the product completely with warm water. Your hair is now cleansed and well-hydrated.

Follow with conditioner
For best results, follow the Hydrate Cleanser with the Authentic Beauty ConceptHydrate ConditionerApply the conditioner to damp hair, leave it on briefly, and then rinse. This helps lock in moisture, reduces frizz, and leaves hair soft and supple.