This nourishing, weightless shampoo is specially formulated to create volume. It's packed with protective botanicals and proteins that condition and nourish hair. Active ingredients like Pinot Noir grape seed extract, rich in procyanidins, protect against free radicals and oxidative stress. It also contains Rhodophyceae, a bio-algae product that can prevent hair damage, and wheat proteins specially selected for NOIR, which provide extra volume and supple hair.

This shampoo is paraben-free, cruelty-free and vegan, and is perfect to combine with theGrand Opening Conditionerand all NOIR styling products.