Platinum Blonde Toning Shampoo: The key to cool, vibrant blonde hair. With Platinum Blonde Toning Shampoo, you maintain the cool, fresh tones essential for radiant blonde hair. This shampoo goes beyond regular conditioning; it's the daily refresh blonde hair needs to eliminate unwanted warm undertones without weighing it down. Who is it for and what does it do? Whether you have natural blonde, highlighted, or bleached hair, this toning shampoo is your secret weapon. It neutralizes yellow and brassy tones and brings out the pure beauty of blonde hair with a careful balance of nourishment and color correction.