Collection: Oway

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Sustainable luxury for hair and skin

Oway is a brand that focuses on natural, organic hair care and styling products.
Oway products are environmentally friendly and contain organic ingredients that care for the hair without harmful chemicals.

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Looking for hair care that's truly natural, without compromising on quality and results? Then Oway is exactly what you're looking for. This sustainable line of professional hair care combines powerful botanical ingredients with eco-conscious formulas and packaging. With Oway hair products, you can care for your hair in a way that's good for you and the planet.

What is Oway?

Oway , officially known as Organic Way, was born from the desire to combine salon quality with a holistic approach to beauty. The products are formulated with responsibly sourced, biodynamic, organic, and fair-trade ingredients. Free from harsh chemicals, microplastics, and synthetic fragrances. Oway products are packaged in recyclable glass and aluminum, reducing your environmental footprint. Choosing Oway hair products means choosing conscious beauty without compromise.

Oway products: gentle, effective and natural

Oway shampoo

A good hair care routine starts with a mild, nourishing Oway shampoo . The Silk'n Glow Hair Bath is a nourishing Oway shampoo that smooths and hydrates frizzy, dry, or porous hair. Organic oats and cupuaçu butter leave hair silky soft while soothing the scalp. This Oway shampoo is ideal for those who want a smooth, shiny finish without weighing hair down.

Pure Biodynamic Sage

For deeper care of the scalp, Oway offers the Pure Biodynamic Sage , a 100% natural, purifying treatment for oily hair. This sage is mixed with Oway Amazonian Control Clay and rice water, then applied to the scalp. The mixture helps effectively remove excess sebum and restore balance to the scalp. The combination of powerful, plant-based ingredients provides a gentle detox, without additives. The sage comes in a recyclable glass jar, fully in line with the sustainable vision behind all Oway products .

Conditioner

In addition to shampoo, Oway also offers targeted care products for long-term protection and repair. Smoothing Conditioner is a rich conditioner that smooths frizzy and unruly hair. The blend of organic damask rose, rice aminos, and borage extract provides intense nourishment and instantly improves manageability. It's perfect for combining with any Oway shampoo .

Extra care

For extra care there is the Nurturing Drops : a leave-in serum that repairs split ends and protects against heat, UV, and pollution. Just a few drops provide smoothness, shine, and softness without feeling greasy. One of Oway's most beloved hair products , small in size, big in effect.

Sustainable and effective: choose Oway products

Whatever your hair type, Oway products give your hair and scalp exactly what they need. Every ingredient in Oway hair products has been carefully selected to enhance your natural beauty. And because every Oway product is packaged completely recyclably, you're also contributing to a more beautiful world.

Shop Oway at KuypersShop

Want to experience the power of botanical luxury for yourself? Discover the full range of Oway products at KuypersShop. Also check out our blogs for natural hair care tips or find other sustainable brands on the Brand page . With Oway hair products, you give your hair and the environment the attention they deserve.

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