Authentic Beauty Concept is a premium brand created by a unique collective of hairdressers to chart a new path to authentic beauty. To emphasize authentic beauty, the brand chooses carefully selected, sustainable ingredients of known origin.

The sustainability of Authentic Beauty Concept

This brand is deeply committed to the world around it. Their products are free of silicones, sulfate surfactants, mineral oils, and artificial colors, and instead use more potent vegan ingredients. They also ensure that their packaging and materials are made as sustainably as possible and support various charities, such as the Sustainable Guar Initiative.

Authentic Beauty Concept collections

This brand has four main collections: Hydrate, Glow, Amplify, and Replenish. Each collection is based on a specific hair type. Read more about the four collections:

Hydrate collection

This collection was created specifically for those with dry hair. Mango and basil extracts are combined in this line to create the perfect hydrating formula for regenerating and revitalizing. Use this Authentic Beauty Concept shampoo, Hydrate Cleanser , and Hydrate Conditioner to wash your dry, frizzy hair. Read here how to best use the shampoo. For some extra care, choose the Hydrate Mask or the Hydrate Spray. Conditioner or the Hydrate Lotion .

Authentic Beauty Concept Glow

The Glow collection is perfect for your color-treated hair. The key ingredients in this collection are dates and cinnamon, which improve color retention, strengthen, and condition. Use the nourishing Authentic Beauty Concept Glow Cleanser , which preserves your color, hydrates your hair, and seals the cuticle. The Glow Conditioner and Glow Mask can provide additional nourishment.

Amplify collective for fine hair

Green tea is the key ingredient in the Amplify collection. These lightweight products, combined with a hint of fresh lime, are the perfect way to add body and volume to your hair. Wash your fine hair with the Amplify Cleanser, which instantly adds body and volume. Then, seal the hair cuticles by applying Amplify Conditioner to the ends. After washing, you can use the leave-in Amplify Spray. Use conditioner for extra hydration.

Replenish collection

Struggling with damaged hair? Then the Replenish collection is perfect for you. Just like your body, your hair needs the right nutrients. That's why the Replenish collection, which contains maple and pecan extracts, restores shine and nourishes hair. Wash your hair with an Authentic Beauty Concept shampoo called the Replenish Cleanser and follow with the Replenish Conditioner . For extra care, you can add the Replenish Balm , the Replenish Spray Conditioner , and the Replenish Mask to your daily hair routine.

Authentic Beauty Concept at Kuypersshop

The Authentic Beauty Concept brand is available at Kuypersshop. Through KuypersShop, we aim to deliver the best and most beautiful beauty products to your home. All products offered in both the webshop and in the salon are from highly certified companies. Want to know more about these products? Feel free to contact us. For personalized advice, you can always visit our physical salon, Kuypers Hair & Wellness, Grotestraat 42 in Almelo, or our location at Zilverlinde 12 in Lichtenvoorde.