We're becoming increasingly aware of what we put on our faces. Clean makeup, or vegan makeup and cruelty-free makeup, has become incredibly popular in recent years. But what exactly does it mean, and why should you switch to conscious beauty products? In this blog post, we'll tell you everything you need to know about clean makeup!

When is makeup vegan?

Makeup is vegan if it doesn't contain any animal ingredients. You can recognize vegan makeup by a special quality mark, such as the vegan-friendly logo from The Vegan Society. This logo is used worldwide and appears not only on cosmetics but also on food, clothing, and household products.

Vegan makeup therefore does not contain animal ingredients, such as:

• Beeswax (Cera Alba): commonly used in lipsticks.

• Collagen: often derived from animal skeletons (plant collagen is listed separately).

• Glycerine: in conventional products often derived from animal fat, but vegetable glycerine from coconut or soy is an alternative.

• Guanine: A lustrous pigment extracted from fish scales.

• Carmine (E120): a red dye made from crushed cochineal insects.

• Keratin: Found in hair and nail care and derived from animal hair and horns.

• Lanolin: Extracted from sheep's wool and often used in lip products.

Please note: just because a brand calls itself vegan-friendly doesn't mean all its products are 100% vegan. Some items may still contain animal-derived ingredients.

What's the difference between cruelty-free and vegan?

Many people think vegan makeup and cruelty-free makeup are the same thing, but that's not the case. Cruelty-free makeup means the products haven't been tested on animals, but this doesn't say anything about the ingredients. A product can be cruelty-free and still contain animal ingredients. Animal testing of cosmetics has been prohibited in Europe since 2013, but in countries like China, it's still mandatory for certain products.

Vegan makeup goes a step further: it contains no animal ingredients and is not tested on animals. You can recognize cruelty-free products by a logo with a bunny, such as those from Leaping Bunny or PETA . Learn more about the differences here:

Why choose vegan makeup?

Besides the fact that vegan makeup is better for animals, it also offers other benefits:

Benefit 1: Healthier ingredients

Vegan makeup often contains natural and plant-based ingredients that are better for your skin.

Benefit 2: Less chance of irritation

Animal ingredients like lanolin can clog pores and cause irritation. Vegan makeup is often milder and suitable for sensitive skin.

Benefit 3: More sustainable

The production of animal-based ingredients has a greater environmental impact than plant-based alternatives. By choosing vegan makeup, you contribute to a more sustainable world.

The most beautiful vegan makeup must-haves

More and more brands are switching to vegan makeup and offering beautiful, high-quality products. At Kuypersshop, you'll find several brands that are fully or partially vegan. And that's just the beginning! A growing number of beauty brands are embracing the vegan lifestyle and banning animal ingredients from their formulas. This expands the range of vegan and cruelty-free makeup products.

Vegan makeup at Kuypersshop!

Want to switch to a conscious beauty routine? Then choose clean makeup and contribute to an animal-friendly and sustainable world. Your skin and the planet will thank you! Also check out the various products in hair care or facial care .